01/ About Molduz Studio
Molduz is a young creative studio based in London. Their approach to design is simple, yet effective: ‘We are creative minds that put their work together to create solid and brilliant design experiences’.
Their London roots are one of the things that they’re most proud of, so naturally, using London inspired photography and graphical resources was a must.
02/ The brief
Molduz Studio wanted a brand that was clean and simple. A graphical portrayal of London’s finest places and structures, which shape the city and help it become one of the most beautiful cities in the world.
As proud Londoners, their ultimate goal was to pay a tribute to the city which they call home. So they contacted me to create an identity that showed everyone how much they love London and it’s different faces.
To create such identity, I focused on using emblematic London photography, along with clean colours that resonate with the city.
A predominantly black and white palette which conveys sobriety, along with a splash of red that represents two of the most well-known tokens of the city: The double deckers and the old phone cabins.
03/ The results
Molduz Studio couldn’t contain their happiness after the first brand reveal. It seemed as it was all they were longing for. A brand that reflected the true nature of the city, it’s most recognisable structures and places, and above all, Londoners such as them.